Store Page design for URBAN TRIBE
In this project, I was in charge of the design and development of responsive pages for URBAN TRIBE’s online store, allowing the brand to offer its customized products -such as jackets, bottles and sports bags- to its sports community. My focus was on creating an intuitive interface aligned with the brand’s visual identity, facilitating navigation and generating confidence in users throughout the purchase process.
Client
Urban Tribe
Year
2019
Case
Website
Service
UI Design web Flow
Design
Strategy
We decided to implement a three-click checkout design, with all elements visible at all times, thus maintaining the brand identity and ensuring an optimal user experience, automatically adapted to the device used.
Goals
The main objectives of the design of the new Store section were the following:
— Enhance the customer experience across all devices.
— Ensure a fast, intuitive, and seamless user flow.
— Stay true to the brand’s visual identity and tone.
